How do you make lunch feel human again? Lunchd is an app built on bringing back the ritual of sharing a meal - before notifications, before calendars turned it into another task. I built the brand identity from scratch, creating a visual system that feels warm, nostalgic, and genuinely inviting. The challenge was making something that stood out in a crowded app space while staying true to the simple act of having lunch together.
PROJECT LINK
An app space full of cold, functional products
Most apps in this space feel transactional - calendar invites, notifications, reminders. Lunchd needed to feel different. The challenge was creating something that stood out while staying true to the simple act of breaking bread together.
A visual system that feels human and inviting
Still involved with Lunchd as it develops, ensuring the brand stays consistent as the product evolves. The identity system I created continues to guide everything from social content to product design, keeping that human-first approach at the center as the app grows.
